Mijas to attend the International Tourism Fair of Berlin (ITB) 2018
The Department of Tourism for Mijas has announced that the municipality will be present once again this year at the International Tourism Fair of Berlin (ITB). Local councilor, José Antonio González, said in his announcement that ”our municipality will have a presence at this international prestigious fair and once again, Mijas will have the support of the Costa del Sol Planning and Tourism department”.
Figures from 2017 showed German tourists are ranked fourth in terms of number of visits to Mijas, after the Spanish, British and French, and it is considered an important market. It is also expected to grow this year by over 7% in Andalusia, exceeding 1.4 million visits to the region.
Mijas will be promoting its 3 main traditional tourism segments at the fair: Sun and Beach, Golf, and the White Mediterranean Town. But this year will also see the addition of more innovative segments that are emerging at an international level “such as nature, gastronomy, sports and cultural tourism”, pointed out González.
The municipality reinforced its image as a tourist destination in the last edition of FITUR 2018, with a new promotional video. This year it has planned a diverse advertising plan. This starts with the promotion of the destination and the focus of this fair will be largely to create contacts in Germany.
Mijas will continue promoting the destination in the main international tourism fairs throughout the year with the aim of extending visits to the municipality. In 2017 it welcomed the largest number of visitors of the last four years and “we will continue to work for quality tourism, which is a benchmark in the province, allows for sustainable development and is at the same time beneficial for the thousands of locals who work in the tourism sector”, concluded José Antonio González
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